All over the world, Vogue discovers new travel destinations and unique hideaways that are perfect for daydreaming and guarantee exceptional experiences. Inspiring interviews, features and portraits offer the sophisticated readers an exclusive insight into the world of art and culture. Vogue gathers beauty experts and is the first to reveal the latest news in this field. Month after month, VOGUE presents the best from the international world of fashion with a unique journalistic and artistic quality and introduces new talents and trends. Who knows where it will go from here.Vogue is the original! Vogue is a synonym for the culture of fashion, for style, joie de vivre and pleasure opinion-forming, surprising and inspiring. “We had no idea it would end like this when we started work on the exhibition,” said Lecallier. She declared herself “thrilled to be part of Vogue’s international transformation”.įor the curator of the exhibition, it is ironic timing. It is perhaps unsurprising that the new top job in Paris, redefined as “head of editorial content”, went to Eugenie Trochu, who was key to building the magazine’s online presence. VOGUE’S INTERNATIONAL TRANSFORMATIONīut the big money was always in print, and Vogue Paris sales are dropping steadily from 98,345 in 2017 to 81,962 in 2020, according to data site ACPM. “I used to work for a magazine, and today I work for a brand,” Alt said on the eve of French Vogue’s 1,000th issue in 2019. Vogue has tried to branch out into different areas, including events. “It’s not that they can’t survive for another 100 years - but they will be differently sized,” McCabe said. In a world where new fashion trends can blow up around the world in seconds, it has become much harder for a monthly magazine to set the pace. Influencers, Instagram, YouTube – everyone’s a threat.” “But online today, there are so many other ways to get your information. “The first 80 years of Vogue’s life, it had the market to itself, it was the bible for fashion,” McCabe told AFP. © Helen Dryden /Bw00HmrIOp- J‘EVERYONE’S A THREAT’īut internet culture has created “a perfect storm” for Vogue, says media expert Douglas McCabe of Enders Analysis. Happy birthday, Vogue Paris! 100 years ago today, on June 15th 1920, the first ever edition of the French magazine came out

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